Leading Microgaming powered 32Red Online Casino has entered into a lucrative 12 month sponsorship deal with Channel 4 that will see its sponsorship feature on “Late Night Film” on Film 4 television on the 11 pm and 1 am film slots each night of the week. 32Red Online Casino’s sponsorship commenced on Wednesday, 25th September, with the award-winning online casino using animated icons consisting of casino related imagery presented as a tribute to Saul Bass, one of the leading graphic artists of the 20th century and Academy Award winning film-maker.
Film 4 is owned and operated by Channel 4 Television Corporation and is a digital television channel that is available in Ireland and the United Kingdom. The channel reaches in excess of 12 million individuals each week.
Partnership Leader at Channel 4, Rob Ramsey, reported that they are extremely excited to be welcoming 32Red Online Casino on board as a sponsor of Channel 4. Ramsey added that “Late Night Film” is extremely popular with their audience and they are sure that this partnership will be a huge success.
According to Mark Quayle, the Head of Marketing at 32Red, they are tremendously thrilled to be sponsoring “The Late Night Film” on Film 4, which was the obvious choice for them. Quayle added that this investment should be the first of many major TV sponsorships for their flagship brand, 32Red Online Casino, and that the association, with its strong brand, will no doubt increase the awareness of 32Red in the UK.